Mortgage SEO for Loan Officers
SEO for loan officers and mortgage brokers
Your rate is fine. Nobody can find you.
A borrower two miles from you is on their phone right now typing FHA loans near me, and the names that come back belong to whoever has a real page and a filled-out Google profile. You already know you can beat those quotes. You just never got the call.
Show me who’s ranking above me
Free, fifteen minutes, no card. I’ll have your county pulled up before you dial, with the loan officers ranking above you and what they built that you haven’t.
NetPageTwo is monthly mortgage SEO for loan officers and small shops. I work on your site, your Google Business Profile, and the pages for the loan types and the market you want more of, plus the schema and page structure that make your pages readable to the systems those AI answers get assembled from. It’s $299 a month, month to month, cancel with 14 days notice.
What actually gets built
Real pages, one or two a month, in the order that matches where your volume already comes from.
FHA loans in your city
VA loans in your city
First-time buyer guide
Your market page
Your name search
Refinance and rate drop
Nothing here mentions a rate, a term or an APR without your compliance sign off. More on that below.
What this work has done elsewhere
Three case studies, client names withheld and the industry named instead. Every number comes from that client’s own Search Console or GA4, each write-up names the window it covers, and each one shows the starting number beside the ending one plus what didn’t improve.
Law firm, measurement
Five months of zero tracked conversions while the phone kept ringing. Once tracking was rebuilt, 2, then 15, then 49 a month showed up in the reporting. The calls were always there; nobody could prove it, so nobody could decide anything with it.
Law firm, local
Non-brand impressions in 90 days, for a firm that barely appeared in any search it didn’t already have the name for. Clicks are the next stage, and the write-up says so plainly.
Mortgage software
Small numbers, and I’m showing them anyway. Non-brand clicks up 39% in 90 days for a company that already ranked first for its own name, which is the hard version of this work.
The part I’d rather tell you now than on the call
None of those three is a loan officer. Two are law firms and one sells software to mortgage companies, and if that bothers you, it should, because it’s the fair question to ask.
What carries over is the mechanism. Local pages, a claimed Google Business Profile and readable schema behave the same way whether the search is a lawyer near me or a mortgage broker near me.
What doesn’t carry over is a mortgage-specific ranking case study. Until I have one, the price sits where it sits for exactly that reason.
Fifteen minutes and you’ll know whether your county looks like theirs.
What it costs
$299 a month is $3,588 a year. At 125 basis points on a $300,000 loan, that’s $3,750 in comp, so one funded loan covers the year and the second one is yours. Your comp plan may run higher or lower than that example, and either way the shape holds: this is priced against a single closing, not against a marketing budget.
Month to month. Cancel any time with 14 days notice, by email, no phone call required. No setup fee, no minimum term, no contract to get out of.
$299 covers one market and the loan types you want more of, which is the whole job for a solo LO or a small shop. If you run several locations or a whole brokerage, say so on the call and I’ll price it there. You’re not one of those businesses, and I’m not going to tell you otherwise in month three.
No deck, no pressure. If your market isn’t worth doing, I’ll say so on the call.
How it goes
- I look up your market before you pay anything. Which loan officers and brokerages rank above you in your county, what your site tells Google, whether your Google profile is claimed, and whether you can realistically win those searches.
- Month one is repair. Google Business Profile, your market page, your first loan-type page, the slow pages and missing title tags Google has been holding against you.
- After that it’s steady monthly work. Another page each month, whatever the last 30 days of Search Console data says to fix next, and a short note you can read between calls.
Who does the work
I’m Artemiy Soldatov. Eleven years in marketing, most of it running search and paid budgets for companies where the number mattered that quarter, including a mortgage technology company that sells to people like you.
NetPageTwo is that work, productized so a loan officer can buy it without a proposal, a procurement process or anyone’s approval. You deal directly with the person running your account. Nothing gets handed to a junior, and there’s no account manager in the middle relaying what you said.
What loan officers ask me about mortgage SEO
Will you take on the loan officer down the street?
While you’re paying me, I won’t take another loan officer in your county for the same loan types. Your market comes off the list the day you start. I keep the client count low enough that this costs me very little, which is the only reason it can come with a $299 price.
I get everything from realtor referrals. Why do I need this?
Two different things, and this helps both. The borrowers nobody referred are searching this week and will call whoever answers the search, and your referral flow has never produced those because it cannot. The referred ones matter too, because they look you up before they call, and right now what they find is a corporate bio you did not write.
How much of my time does this take, and what if I don’t have my own site?
About twenty minutes in the first week so I can hear how you actually talk about loans, then roughly ten minutes a month looking over what I wrote before it goes live. You don’t write anything. If you don’t have a site of your own, say so on the call and I’ll tell you what standing one up costs, because in most cases it’s a domain and hosting you own outright.
How long before anything changes?
Local work usually starts moving in 30 to 60 days if your site already has some history, and calls follow after that rather than alongside it. A brand new site takes longer, closer to four to six months, because there’s less for Google to trust. Anyone promising you funded loans in two weeks is selling you something.
My company gives me a loan officer page. Can you work on that?
Sometimes. If your corporate site lets you own real pages, yes. If it’s the locked template where every LO gets the same layout with a different photo, the honest answer is that the ceiling is low, and you’d do better with a small site of your own that hands off to the corporate application. I’ll tell you which one you have before you pay me.
What happens if I stop?
You keep everything. The pages, the profile and the fixes stay on your site and keep working.
That is the whole pitch. Nothing else to sit through.
How I handle compliance
The pages I write for you are mortgage advertising, which puts this work under Regulation N, the MAP Rule at 12 CFR 1014, and the advertising provisions of Regulation Z at 12 CFR 1026.24. Regulation N covers anyone providing mortgage advertising services, which means me, not only you, so this isn’t risk I hand you and walk away from.
Rates, APRs, payment amounts, down payment figures, repayment terms and finance charges stay off your pages until your compliance team signs off, because each one of those triggers disclosure requirements that a marketing person guessing at it will get wrong.
That includes the first-time buyer page, where the down payment number is the whole reason people search, so that page gets written around the qualifying question rather than the figure unless your compliance team clears it.
Your NMLS ID goes on the site and on any page that solicits business, and I check your state’s wording rather than assume. If your employer has an advertising review process, my work goes through it like anything else you publish. If you’re your own compliance department, I’ll tell you which pages need a second set of eyes before they go live.
When this is the wrong purchase
- You haven’t closed a loan yet. Get a few under you first, because Google wants reviews, a verified profile at a real address and other sites mentioning your name, and on day one you have none of the three.
- You only want business when rates drop. Refi pages need a running start, so if you won’t begin in a slow month, this will disappoint you.
- You want funded loans next week. I’d rather lose the sale than promise a number I can’t hit.
The next step is small
Fifteen minutes, no deck. By the end of it you’ll know whether this is worth $299 to you, and if it isn’t, I’ll be the one to say so.
Show me who’s ranking above me
Not ready for a call? Send me your name and your county here and the same list comes back by email, with no call attached.